Strategic Marketing
“Rowing harder doesn’t help you if the boat is headed in the wrong direction”
Kenich Ohmae
To stay competitive in maturing markets, financial institutions are forced to reassess their position, direction and capacity from time to time, and decide how to build the future for their clients. For most financial institutions in emerging markets, responding to the market has been largely in terms of developing new products that meet the needs of their clients. But some others are beginning to move towards a strategic marketing approach that looks at corporate branding and identity, as well as product delivery system and customer service strategies in addition to the product strategy. The strategic marketing approach enhances customer loyalty and reduces drop-outs and thus increases profitability.
We assist financial institutions in:
- conducting marketing audits and looking at all aspects of its marketing function
- revising existing or designing new marketing strategies, based on the results of the marketing audit, which comprises corporate brand strategy, product strategy and product delivery and customer service strategy
- revising existing or writing new strategic marketing plans
- new product development through defined phases, including design, testing, launch, and commercialization
- optimizing the product delivery system and improving customer service
“Don’t find customers for your products, find products for your customers.”
Seth Godin
