Strategic Marketing

“Rowing harder doesn’t help you if the boat is headed in the wrong direction”
                                                                                                                                                            Kenich Ohmae

To stay competitive in maturing markets, financial institutions are forced to reassess their position, direction and capacity from time to time, and decide how to build the future for their clients. For most financial institutions in emerging markets, responding to the market has been largely in terms of developing new products that meet the needs of their clients. But some others are beginning to move towards a strategic marketing approach that looks at corporate branding and identity, as well as product delivery system and customer service strategies in addition to the product strategy. The strategic marketing approach enhances customer loyalty and reduces drop-outs and thus increases profitability.

We assist financial institutions in:

“Don’t find customers for your products, find products for your customers.” 
                                                                                                                                                             Seth Godin

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